CAAP Select West - The ability to SEE (Business Framing for Solution Design)

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CAAP Select West - The ability to SEE (Business Framing for Solution Design)

By Institute of Communication Agencies

Date and time

November 18, 2016 · 1pm - November 19, 2016 · 5pm MST

Location

Southern Alberta Institute of Technology (SAIT)

1301 16 Ave NW Calgary, Alberta T2M 0L4 Canada

Refund Policy

Contact the organizer to request a refund.

Description

CAAP SELECT l The ability to SEE: Defining the business challenge.

November 18/19, 2016

CAAP SELECT SKILL: Business Framing for Solution Design

About this course: Learn how to define a highly distinctive and competitive territory for building communication solutions. Explore how brands establish compelling business positioning territory and learn how to frame valuable territory for communication design to take root.

CAAP provides an advanced learning experience for marketing communications practitioners looking to excel in the business of commercial creativity, branding and communications. The CAAP program equips you with the confidence and credentials to stand out as an effective and creative business problem solver. Each CAAP Select course offers a specific skills certification recognized by the CAAP program and the industry’s governing association, the Institute of Communication Agencies.

Key Learning:

  • Learn the essential role of positioning in designing better communication solutions.
  • Develop skills in defining solutions at the business value level.
  • Work with a unique process and tool kit designed to help generate innovative thinking.
  • Prove how to apply the thinking by creating strategic solutions on a range of communication challenges.

Schedule/Location:

Friday November 18 (1:00pm – 9:00pm) + Saturday November 19 (9:00am – 5:00pm).

Location: CALGARY, SAIT (Southern Alberta Institute of Technology)


WHO IS CAAP FOR?

The CAAP program is designed to help advance the skills of established communications practitioners. You should have between 2-5 years of working experience prior to taking CAAP courses. You would be well suited for CAAP if you see yourself as a creatively curious individual looking to build your strategic planning and communications solution development capabilities.

REGISTRATION DETAILS:

  • Fees include facility and food cost during the program. Participants are required to cover their own travel/hotel costs. A corporate hotel rate will be provided.

  • ICA MEMBER INVOICING POLICY: ICA supports program invoicing for ICA Members only. For those who qualify, an invoice billing is provided for your ICA Member organization to pay on your behalf. HOW TO CONFIRM ACCESS TO ICA MEMBER PRICING? Only Canadian communication agencies can be members of the Institute of Communication Agencies (ICA). To find out if your Agency is an ICA member you can ask your HR department or review the ICA’s regularly updated ICA member list or CONTACT US to confirm.

  • PROGRAM CONTENT POLICY: Fees, dates and/or course content are subject to change from previously published information at any time. ICA reserves the right to cancel this program should enrolment levels fall short of guidelines. All registration fees are reimbursed if programming is cancelled by ICA.

  • REFUND POLICY: To receive standard refund, notification of enrolment cancellation must be received via email no later than ten business days prior to program start date. A non-refundable fee of $250 + HST will be deducted to meet administrative costs and any remaining balance will be refunded. No refunds are available as of nine business days prior to the program start date.


ABOUT CAAP SELECT COURSES

CAAP Select is a cost effective way to focus on building specific skills offered within the CAAP program. CAAP Select course participants simply stream in to the core CAAP program at designated times throughout the year and complete a specific skills certification over an intensive 2 day weekend.

Select course achievement is recognized within the CAAP program and qualifies as a credit towards accessing the full CAAP Accreditation credential. Review more about CAAP Accreditation here

Review more about other CAAP Select courses here

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